For the first time, CSM Live and Provision Events will deliver the HSBC Mass Engagement activation programme across the HSBC Try Rugby Zone and Hysan Place at the Hong Kong Sevens.
We will also be on hand to deliver the event look and feel for the new HSBC Health & Well-being Fair, an event that leads up to the HSBC Hong Kong 7s.
HSBC are a key client of the wider CSM Sport & Entertainment, but this is the first time that we, as the branding and live experience specialists, have been involved at the Hong Kong Sevens.
The Hong Kong Sevens is the most anticipated weekend of the HSBC World Sevens Series, attracting 120,000 people over the three days of play. We will be intending to use this as an ideal opportunity to showcase not only our global capabilities, but also our burgeoning partnership with Provision Events, which is becoming formidable at securing some of the largest sporting events in the world.
Fiona Theboul, CSM Live Regional Director of Asia, stated that:
“Every year the Sevens is the biggest event in Hong Kong, so to be helping create the extraordinary experience for fans is a great opportunity.”