Last weekend the Formula E team attended the Marrakesh E-Prix, the third round of the ABB FIA Formula E Championship, where we were on the ground having produced and installed all of the branding and wayfinding at the Circuit Moulay El Hassan, ensuring that Formula E’s new title partner ABB was firmly in the spotlight on their first race.
Our CSM colleagues were also in Marrakesh securing coverage in major news outlets on the race, as well as the attendance of Orlando Bloom and Leonardo di Caprio. The team secured a total of 104 pieces of coverage, with estimated coverage views of 7.93million and reached an online readership of 3.29billion.
The race was won by Felix Rosenqvist, who stunned pole-sitter Sebastien Buemi with a late overtake, to take the chequered flag and overall Championship lead.