Paddy Power Champions League Darts

BULLSEYE FOR PADDY POWER

CSM Live delivered the Champions League of Darts on behalf of the title sponsor, Paddy Power.

The tournament took place at the Morningside Arena in Leicester and featured the top eight players in the PDC. In another fantastic year for screen time, the event received 12 hours of live coverage on the BBC across the 2 days, with over 5 million viewers – almost three times as many than the 2017 PDC Championships!

Originally commissioned in 2018 by Paddy Power to curate a darts event like no other, in the initial year CSM Live delivered a uniquely engaging, lively and fun experience for all in attendance. They created a bold and colourful tournament that translated to the screen for broadcast. This success then lead to the second year contract.

The 2019 brief matched that of 2018 and the event both met, and exceeded, expectations – elevating fan experience even further through multi-sensory engagements.