For sports such as road cycling, where the vast majority of spectators will only experience the live race for a fleeting few seconds when the peloton passes by, organisers can face a challenge to maintain engagement. Tour organiser Amaury Sport Organisation believes it has found a solution, with a series of strategically-located ‘Fan Parks’.
When Premier League club Manchester City opened its Tunnel Club two years ago, the facility was credited with bringing a new dimension to the match-going fan experience in the UK. Now, it is Northampton Saints’ turn to adapt the concept for English rugby union.
It’s clear that the road ahead for the automotive industry is by no means smooth. Rising costs of manufacturing, tightening legislation on emissions, Brexit and the rapid pace of change in technology are all obstacles the world’s car brands need to navigate.
Stadium designers should embrace ideas from different walks of life – and not just sport – when they are looking to create venues that will have a memorable impact and enhance the fan experience.
It is a continuous worry for event organisers that people who currently make the effort to attend will, sooner or later, prefer to experience the occasion in the comfort of their own home rather than ‘live’.
The Championships at Wimbledon will reflect on its glorious past, whilst embracing new-age fan zones and technologies, as preparations for public-facing initiatives are finalised ahead of the start of the 2019 edition of the tennis grand slam on July 1.
The 2019 FIFA Women’s World Cup got off to a perfect start for the host nation on Friday, and France’s staging of the tournament is also setting a first from a fan experience perspective. Along with Paris and Lyon, the cities of Grenoble, Le Havre, Montpellier, Nice, Reims, Rennes and Valenciennes will stage games – and fan-facing activations and campaigns are at the heart of the hosting strategy.
Fans attending the Coppa Italia final between Atalanta and Lazio will be treated to an enhanced experience today (May 15) through the launch of an app that will provide a host of services, including the ability to live stream the game from multiple camera positions.
The 2019 Cricket World Cup will commence in England and Wales later this month, with local organisers seeking to harness their fanzone plans to further build on the tournament’s goal of engaging new cricket fans, and not just fervent followers of the sport.
We interviewed our Creative Team’s Art Director, Sam Cook, to understand the process of creating a brand identity for a world-class sports competition: the Basketball Champions League Final Four.