We caught up with Aaron Reader, our invaluable Managing Director of CSM Live in the Middle East, to talk about his career, family, and pick his brain for his predictions…
As social distancing restrictions ease and the UK opens up again, it presents a unique opportunity for brands to reconnect with consumers starved of cultural immersion for the past year….
The International Paralympic Committee (IPC) will make further efforts to engage with what it claims is unprecedented local interest in the Paralympic Games by launching its first Paralympic Museum later this year in Tokyo.
Artificial intelligence (AI) is being harnessed by LaLiga across a range of innovative platforms and devices, helping the Spanish football league to focus on enhancing the fan experience for supporters at stadia and further afield.
With the average Major League Soccer franchise having played at its home stadium for nearly 10 years, it is perhaps little surprise that there are signs that the novelty factor is wearing off for some fans, even though the action on the field has improved exponentially.