The shifting sands of Experiential
Paul Hicks, Director of Experiential and Events Over the last few months we have seen many ‘Experiential’ agencies and ‘Event professionals’ postulate as to what the experiential marketing sphere will…
Live events take a backseat as furniture takes the hot seat
All of us in the event industry are having to adjust to the business challenges and pressure the Coronavirus pandemic presents. As live events have rightfully taken a back seat…