When it comes to enhancing the fan experience at an event, being able to call upon the right people to engage with members of the public is a common challenge. As paid staffing resources will only stretch so far, volunteers therefore play a vital role – and few know the role volunteers can play in the fan experience at a major event as well as Mary Cahill, who first got a taste for it as a volunteer herself at the 2003 Special Olympics World Summer Games in Dublin.
One of sport’s most historic competitions will enter a new era next week as the 2019 Davis Cup Finals commence in Madrid. La Caja Mágica will be the setting for the men’s national team tennis showpiece, which has undergone a significant transformation over the past 18 months.
This exclusive insight into the San Francisco 49ers F&B experience is part of Fan XP- a newsletter designed to keep you abreast of the latest innovations, strategies and more regarding fan experience…
The season-ending men’s tennis tournament, which brings together the top eight singles players and doubles teams, has been viewed by many as a benchmark for fan experience innovation in the sport since its move to The O2 in London a decade ago.
On this episode we welcome Mario Coletti, MD of NextAtlas, who have taken trend prediction to the next level – using AI to spot cultural movements and shifts in the world of retail and beyond.
LaLiga, the organising body of the top two divisions of Spanish club football, recently revealed the winners of a new initiative designed to identify startups to propel the organisation’s fan experience efforts.
When it comes to making a stadium feel like a ‘home from home’ for fans, Eden Park’s latest initiative takes some beating. The iconic 60,000-capacity Auckland stadium recently teamed up with Airbnb to launch a ‘Staydium Glamping’ experience, offering visitors the chance to stay overnight in custom-designed domes.
The NFL is poised to step into the unknown this weekend when Tottenham Hotspur Stadium becomes only the third venue in the UK to host a regular-season game.
After a successful official debut in Denver in August, the International Table Tennis Federation (ITTF) is preparing to stage the second edition of a concept that seeks to reimagine the sport to emphasise its social roots.
At this years’ Field Marketing & Brand Experience (FMBE) awards, which took place on the 26th of September, CSM Live landed the gold for Most Effective Sponsorship Activation.