As social distancing restrictions ease and the UK opens up again, it presents a unique opportunity for brands to reconnect with consumers starved of cultural immersion for the past year. How has living with a global pandemic impacted consumer appetites to engage with real-world experiences? At CSM we’re keen to understand what the future holds for live experiences.
So, we’re asking you, as brands, rights holders or just as consumers to share your valuable insight into how you foresee the road ahead for live experiences in the UK, by completing one of these short surveys:
Click here if you work for a brand
Click here if you work for a rights holder
If neither of the above apply, please click here to complete the consumer survey
All of our insights will be available to participants, along with recommendations on how brands can authentically show up in the real world to align with new consumer expectations.
Over December and early January, Professional darts captured the attention of a global audience with the largest viewing figures EVER. The Paddy Power World Darts Championship, the showpiece event in the PDC calendar, took place from 15th December 2023 – 3rd January 2024 at the stunning Alexandra Palace, London.
In the midst of a cost-of-living crisis and with participation rates in sport falling in the UK, are brands, rights holders and federations doing enough to support the communities they seek to serve? This was the overarching question we delved into, as our expert panel discussed why companies should be investing in purpose-led partnerships, who they will benefit and how to ensure these partnerships result in meaningful impact.
The New York Islanders NHL ice hockey franchise has taken inspiration from what will be only its second Stadium Series game by unveiling plans for The Park at UBS Arena.The Islanders have joined forces with healthcare provider Northwell, a team sponsor, along with the New York Racing Association (NYRA) and USA Hockey on what will be a 155,800-square-foot, season-long, outdoor experience that will introduce the first two public pond hockey rinks to the local community.
Supporters of Major League Soccer (MLS) club Inter Miami CF were able to celebrate Lionel Messi’s historic eighth Ballon d’Or win last month with an engaging evening of fan-facing activities. Inter Miami’s legendary number 10 and captain joined the club earlier this year, and fans have lapped up the opportunity to witness the World Cup winner’s talents on the field.
The 2023 ABB FIA Formula E World Championship season 9 saw another action-packed year of exhilarating electric motor racing. This season we witnessed the debut of Gen3 cars, several E-Prix's in new locations, and McLaren and Maserati joined the fight for the championship.