Taking place at Gleneagles from September 23rd to 28th, The 2014 Ryder Cup saw success not only for the European Team but also for all those involved behind the scenes in staging one of the world’s largest sporting events.
The Ryder Cup’s look programme
Set against the stunning Perthshire scenery, we were responsible for dressing all the tees, grandstands, camera towers and scoreboards in addition to some impressive signature pieces within the tented village, media compound and both opening and closing ceremonies.
Working with original designs developed by Ryder Cup Europe’s creative agency Total Design, our production facility supplied approaching 10,000 individual items, all of which had to be collated, delivered and installed by a crew of 42 men over a month-long build-up.
The 18th Green Grandstand alone carried over 430 square metres of branding – enough to completely wrap five London buses! Added to that were the 21 other grandstands, 14 big screens, over 300 wayfinding signs, 400 crowd barrier jackets, two kilometres of fence dressing, 147 flagpoles and eight interactive pods with built-in RFID technology.
Wherever possible, elements were recycled from The 2010 Ryder Cup at Celtic Manor, where we delivered a similar programme, and re-branded to the event’s new livery. We also worked with Ryder Cup Europe over the preceding twelve months to develop the scope of works for the Look, Branding and Wayfinding at Gleneagles.
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Over the last 19 years this tournament prides itself as the flagship event on the European Tour, offering one of the largest prize fund available, regularly attracting the world’s top players and pulling in excess of 30,000+ spectators a day.
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