We were responsible for dressing all 14 competition venues, all host cities and beyond that to wider in Scotland with a distinctive Glasgow 2014 design.
The Glasgow Commonwealth Games 2014
All pieces of Look for Glasgow 2014 were scoped, produced and installed by us: from the sponsor branding on the field of play, huge exterior banners and wraps, fence dressing, ground graphics to all the colour and vibrancy that an event needs to generate atmosphere for the spectators, both at the venues and on TV.
Over 20,000 items of directional signage criss-crossed the city and functional areas to help spectators, athletes, officials, media and VIPs to navigate. Outside venues we applied 35km of fence scrim, wrapped 4000 metres of branding along the road race route as well as producing a spectacular Time Trial start ramp.
Glasgow City Look Programme
Working with both the Glasgow City Marketing Bureau and the councils of four other Commonwealth Games Host regions, we were tasked with taking the Games beyond the venues and out into the city of Glasgow and the surrounding areas. Our scope included lighting up the Clyde Crane in multiple colours throughout the competition and covered large scale city dressing. Bunting, ribbons and banners lined Glasgow’s architecture in places including Glasgow Central, Exchange Square and festival sites. We additionally conducted three huge building wraps including a 50m x 25m ‘People make Glasgow’ vinyl wrapped across College Building.
People queued around George Square for the opportunity to take photos and selfies with our iconic “Big G” logo. Our creative team conceptualised the 5.5m (in height) by 10.2m (in circumference) structure and saw it through production and installation. Post-games the Glasgow City Council announced the Big G will become a permanent feature. Council leader Gordon Matheson said: “Our city came alive during the Games and the Big G was the standout backdrop to the city’s celebrations. It was featured by the media in nearly all of their Games reporting; it went viral on social media and it was the must-have selfie for residents, visitors and athletes.”
David Grevemberg, Glasgow 2014 Chief Executive said:
“The Look of the Games is a complicated project, a balance between resource, time and creativity; combined with wayfinding and the functional area signage it becomes quote a challenge. Our internal team combined with the expertise of the CSM Live team delivered a fantastic Look right across the city, into the village and onto the Field of Play.”