What is Meshh?
Meshh builds world class technology solutions in proximity analytics and offline content. Its expertise lies in the delivery and understanding of location specific mobile behaviour. Meshh offers multiple products in the following areas:
Meshh is a hyper local platform that connects consumers and brands through technology specific to their physical environment. A suite of different product modules enable us to measure, analyse and enhance the experiences of consumers in relation to their physical location.
How can Santander provide further transactional information to tourist and encourage more leisure travel?
Meshh ran a 12 week, 20 unit trial on the TFL infrastructure. How-To-Guides on how to rent a Santander bike and PDF and video content of popular cycle routes and attractions in London were available for users to take away with them. The call to action was via signage on the totem.
Meshh dramatically enhances the numbers and quality of survey responses. The locally hosted application is incredibly fast to download and upload which means using video as a mechanic for feedback allows the consumers the opportunity for self expression and provides very rich, emotive feedback.
Built in redemption mechanics are prepopulated and the correct reward values are distributed based on survey completion and/or video submission. All data is saved locally and passed back at the end of each day in a CSV or SPSS file and can be readily integrated into existing databases.
There is an inherent challenge with speed of connectivity at major events as it cannot be controlled. The cost of having physical brand embassadors on site does not always justify the number of surveys completed.
Meshh delivered an offline interactive digital survey tool any visitor can use. This helped brand ambassadors to dramatically increase the number of surveys they can deliver by having multiple engaged visitors simultaneously with the fastest connectivity speed possible.
Meshh is a passive and anonymous tracking technology which enables event organisers, agencies and brands to learn how their visitors are behaving and interacting.
We can now contextualise the changes in footfall at any space, for example, if the drop in footfall at an event or activation was a consequence of fewer passers-by or if an increase in footfall was due to a specific marketing campaign.
How does Nike generate key insight into consumer journeys, shopper behaviour, dwell time and core football analysis to store and specific zonal areas?
We deployed 32 sensors at Niketown for 3 months, creating analytics on both a store, floor and zonal level. Over this time period Meshh were able to tell Nike the directional flow of visitors, are they entering the store from Regent Street or Oxford Street, what are the most popular departments and which department visitors were most likely to engage with first?