CSM Live has commenced a new three-year contract with Wembley Stadium connected by EE, which will see the event branding and live experience organisation design, produce, install and remove branding in and around the national stadium.
CSM Live has been readying Wembley Stadium for the two international friendlies, with five-time World Cup winners, Brazil, taking to the pitch on Tuesday 14th November, following the 0-0 draw with Germany on Friday.
The fixture against Germany was CSM Live’s third stadium-look delivery for England at Wembley Stadium since beginning the contract, the last of which was for the World Cup qualifier against Slovenia back in early October.
As well as delivering the look and feel for Wembley Stadium, CSM Live aims to enhance the fan experience through the latest digital and LED offerings that enable measurement of fan engagement.
The deal covers all England home games, Emirates FA Cup semi-finals and final, FA Non League Finals Day and the FA Community Shield supported by McDonalds.
Alastair Bewick, CSM Live CEO, added: “Wembley Stadium is one of, if not the most famous stadiums in the world and so for CSM Live, this is an opportunity that we are very proud and excited to take on.”